StudioBabici: Redefining Bespoke Performance Apparel for a Global Stage

At KianDesignCo, we believe that the strongest brands are born at the intersection of vision, craftsmanship, and purpose. Our recent collaboration with StudioBabici—the newly rebranded design and manufacturing arm of the iconic Babici brand—captures this philosophy in full flight.

StudioBabici represents the next evolution of Babici’s long-standing heritage in cycling and elite sportswear. More than a manufacturer, StudioBabici is positioning itself as a global leader in bespoke, premium-quality performance apparel—designed not only to meet the physical demands of athletes, teams, and clubs worldwide but also to reflect the identity, culture, and ambition of those who wear it.

A New Era of Performance Apparel

The rebrand marks StudioBabici’s bold quest to lead the global assault on high-performance, custom-engineered sportswear. Where many manufacturers prioritise scale, StudioBabici places design at the centre of its ethos. Every garment is an opportunity to merge science, craft, and creativity—combining aerodynamic performance with aesthetic storytelling.

This vision is powered by strategic collaboration. StudioBabici partners with some of the world’s most respected leaders in apparel engineering and brand design, ensuring that every piece delivers both technical superiority and brand distinction. From Olympic athletes to grassroots clubs, StudioBabici ensures that performance is never separated from identity.

Our Role in the Rebrand

At KianDesignCo, our task was to elevate StudioBabici’s narrative—to transform an already respected name in elite sportswear into a design-driven global brand. Through a refined visual identity, storytelling framework, and digital presence, we positioned StudioBabici not only as a manufacturer but as a pioneer of bespoke performance design.

The new brand identity reflects the studio’s relentless pursuit of excellence: bold yet refined, innovative yet timeless. Every element was crafted to signal authority, trust, and aspiration—qualities that align perfectly with the athletes and teams StudioBabici empowers.

Beyond Apparel: A Design Philosophy

What sets StudioBabici apart is its philosophy:

Design First – Every garment begins with a creative vision, ensuring individuality and brand resonance.

Performance Driven – Technical innovation and premium materials remain non-negotiable.

Collaborative Spirit – StudioBabici thrives on partnerships, working hand-in-hand with athletes, teams, and designers to push the limits of what’s possible.

This alignment of design + performance is what makes StudioBabici uniquely positioned to shape the future of bespoke sportswear.

Looking Ahead

As StudioBabici embarks on this next chapter, the mission is clear: to set the global standard for premium bespoke athletic apparel. With its roots in Babici’s heritage and its sights firmly on the international stage, StudioBabici is more than a brand—it’s a movement redefining what performance apparel can achieve.

At KianDesignCo, we are proud to have played a part in shaping this evolution. And as the world prepares for future global sporting stages, StudioBabici will be there—designing the future of performance.

Visit babici.cc for more.