Elevating Elegance — The Luxury Identity of ZAHAV Jewellery & Timepieces
ZAHAV is a boutique watch and jewellery dealer born in Sydney, created for connoisseurs of timeless design and rare craftsmanship. As a new brand entering the highly competitive world of luxury retail, ZAHAV needed an identity that instantly communicated prestige, trust, and exclusivity.
The founders approached KianDesignCo with a vision: to craft a brand that felt elevated yet understated, merging old-world luxury with modern sophistication.
Before pen hit paper, we immersed ourselves in luxury horology and fine jewellery. Our brand strategy aimed to position ZAHAV as:
A curator of rare timepieces and fine adornments
A trusted name among collectors and discerning buyers
A modern brand with timeless values
We focused on creating a visual identity and tone of voice that would stand tall beside international names while maintaining a unique, Sydney-rooted character.
ZAHAV is inspired by the Hebrew word “zahav,” meaning “gold.” The signature-like quality, the name evokes rarity, tradition, and elegance, aligning perfectly with the brand’s curated inventory and timeless values.
The ZAHAV wordmark was carefully constructed using a bespoke serif typeface with refined ligatures and high contrast strokes, evoking heritage, balance, and authority. The letter “Z” was custom-designed to be iconic and ownable, forming the basis for a minimalist monogram. We developed a rich, restrained palette anchored by Obsidian Black, 18k Gold, and Pearl White, capturing luxury and minimalism. These tones carry beautifully across physical and digital touchpoints. A mix of classic serif headers and clean modern body fonts reflects the duality of old-world prestige and contemporary elegance.
From embossed suede-lined watch boxes to matte black paper bags with gold-foil details, every touchpoint of the ZAHAV customer journey was designed to exude luxury and craftsmanship. A limited-edition certificate of authenticity and bespoke polishing cloths added to the brand’s tactile sophistication.
We created a suite of launch visuals, including:
Product photography art direction: Dark, moody lighting with high-contrast textures to showcase each timepiece’s details.
Social media templates: Elegant, restrained layouts featuring product shots, collector insights, and luxury lifestyle cues.
Brand language: Crafted with subtle authority — confident, minimal, and refined.
ZAHAV launched with a brand that seamlessly balances exclusivity with approachability — a trusted name for collectors, first-time buyers, and luxury aficionados alike. The brand’s visual language has become instantly recognisable in Sydney’s high-end watch circles and has set the foundation for future boutique experiences and collaborations.
What ZAHAV Said
“KianDesignCo didn’t just design a logo — they brought the soul of our business to life. Our identity feels timeless and powerful, and every detail has elevated the way our customers engage with us.”— Jonathan Isho, Founder, Sydney
Conclusion
At KianDesignCo, we believe branding for luxury is more than aesthetics — it’s about creating lasting emotional value. With ZAHAV, we crafted a world of elegance, trust, and timeless design.
Visit Zahav for more.
