Creative Director & branding professional with over three decades of brand design experience.

Kevin Martin Babakian is a celebrated Creative Director and Brand Designer, renowned for his innovative approach and transformative impact on the cycling apparel industry with his brand Babici. With an impressive career spanning over three decades, Kevin has earned a reputation for his unique ability to blend cutting-edge technology, high-performance materials, and striking aesthetics to create some of the most sought-after designs in the market. Born with a passion for art and an eye for detail, Kevin pursued formal education in design, earning a Master’s Degree in Design from UTS Sydney.

His early career saw him working with various graphic arts and design studios, where he honed his skills and developed a keen understanding of the intricacies of advertising and brand design. It was during this period that he recognised the potential to revolutionize the cycling apparel industry, combining his love for design with his passion for cycling. Kevin’s journey into the world of design began with a strong foundation in the arts. He pursued a degree in Design, which equipped him with the technical skills and creative vision necessary to excel in the competitive design and advertising industries.

Early in his career, Kevin worked with various high-profile brands, where he developed a deep understanding of the intricacies of branding and honed his ability to create brands that were not only functional but also visually captivating. One of the hallmarks of Kevin’s design philosophy is his ability to draw inspiration from diverse sources, including art, culture, and nature. His designs often tell a story, capturing the essence of the landscapes and traditions that inspire them.

Throughout his career, Kevin has remained at the forefront of the industry, constantly pushing the boundaries of what is possible in athletic performance apparel. His visionary leadership has not only elevated Babici to new heights but has also inspired a new generation of designers to think creatively and challenge the status quo. Today, Kevin Martin Babakian continues to direct creativity with the same passion and dedication that have defined his career. His work is celebrated worldwide for its exceptional quality, distinctive style, and ability to inspire and empower athletes to achieve their best. As a trailblazer in the world of design,

Kevin’s legacy is firmly established, leaving an indelible mark on the industry and setting new standards for excellence in design.

Contact Kev directly.